Activities

Heart of Africa

The Heart of Africa brand was developed by Traidlinks in order to provide a route to market for premium African food products.

Providing practical business development assistance to African companies will provide increased job security and employment opportunities to workers, increase the quantity of produce purchased from farmers, increase the amount of export trade and contribute additional taxes to support the government’s domestic programmes.

Moreover, the African companies get to process their product in the country of origin, thereby building local business acumen.

Any profits made by Irish companies from Heart of Africa goods are reinvested back into Traidlinks in a separate fund and redirected to business support in Africa.

The experience of supplying to the Heart of Africa brand has given Amfri Farms unprecedented exposure to provide high quality finished products to a new international market they would have otherwise not been able to access.